Silva International Brands was formed in October 2012 by Carmen Purves and Simone Dorfman. The pair had both attained degrees in commercial fashion through LISOF (London International School of Fashion).

With the background knowledge and years of industry experience the pair decided to form their own brand distribution company called Silva International Brands.

The pair obtained the distribution rights for many international brands and sucessfully distributed, marketed and retailed them in South Africa. With the ever-growing R/$ exchange rate and the need to uplift the South African economy they decided to expand into local manufacture, distribution and retail. They sold off their international brands and decided to focus on local growth. They now currently hold two successful local brands - BASIC and Furrniture.